About Us

If your family needs help exploring senior care options, our expert Advisors are a wonderful source of information with a wealth of experience. Your local Senior Care Authority office, serving greater Dallas-Fort Worth, is here to help. Should you need assistance outside of this area, we have franchises located throughout the United States and Canada and would be happy to direct you to services in your area.


John Alagood

John Alagood is the owner of Senior Care Authority of greater Dallas - Fort Worth and a frequent speaker on senior living and care topics. He and his team have helped hundreds of families find dignity and quality of life in later years. His extensive experience with aging and dementia, both personal and professional, allows him to help families make courageous and informed decisions under difficult circumstances.

John is a Certified Senior Advisor, Certified Dementia Practitioner, and the first Certified Placement and Referral Specialist in Texas.  Additionally he is the founding President of the National Placement and Referral Alliance of Dallas - Fort Worth and serves on the national advisory board for Senior Care Authority. In 2018 he was recognized nationally as the Senior Care Advisor of the Year for his work advocating for older adults.  

“It shouldn’t be this hard for families to find the best senior living options, especially when the stakes are so high,” says the long-time Dallas resident. “However, there are over 500 options in DFW for assisted living alone, with wildly varying degrees of quality and service. We make the advocacy and guidance we would want for our own families accessible to seniors throughout DFW.”

John spends a great deal of time touring and reviewing the local living communities — including assisted living, memory care, skilled nursing, and residential care homes — to help his clients make the best possible decision for their loved ones. 

When not serving seniors, John enjoys time with his wife and high-school daughter, playing his Martin backpacker guitar, and close fellowship at church.

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Senior Care Authority was founded in 2009 by Frank and Michele Samson of Sonoma, California. They opened a local placement agency and learned everything there was to know about finding the right care situation for an older adult needing help with activities of daily living. They came to the Senior Care space with successful business development skills in their past as well as personal family experience finding care solutions. The business took off, primarily due to their diligence, compassion, and commitment to helping families.

​In 2014, the model was franchised and Senior Care Authority is now a national company with offices throughout the US and Canada. As part of their expansion, they partnered with an eldercare consulting practice who brought another set of senior care services and skills to the company, a great differentiator for Senior Care Authority.

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"Your services were terrific and our parents are very happy with their new community!"

Lisa K. | Plano, TX

About Us